What we do
Muscle and Grind makes workout focused fitness apparel for those who celebrate the PROCESS.
The Mission
Our primary mission is to give your inner motivation expression via our apparel and accessory products.
The Audience
People who embrace the basic tenets of workout culture.
Who are you?
A self motivated individual who is uniquely dedicated to your training. You view your workouts as an investment and not just a means to an end. You're in this for the journey.
You don't....
Set limits - you're never too old, too scared, or too tired.
Need clout - you train for our own approval and goals.
You Do...
Seek Intensity - no shortcuts or comfort crutches, the harder the better.
Seek Progression- if you aren't getting better what's the point?
Make Do - You are a resilient. No weights? Pick up a Cinder block. Too Cold to lift? Throw on a hoodie.
Embrace the process- working out is just what you do, it's your culture.
The Designs
Motivational graphics and text that reflect our training culture.
The Message
The Strength is in the Struggle.
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